Description
Amur Coffee Roasters is coffee shop located in North Park, San Diego. The company was created with the goal to prevent the extinction of the endangered Siberian tiger (Amur tiger). The branding’s objective was to reflect the company’s mission while drawing inspiration from the tiger’s inhabited region (Northern China). The brand targeted both genders between the ages of 36-51 who used facebook, youtube and email as their primary form of online communication and entertainment.
